Landmark Entitlement opportunity to be the Presenting Partner of Credit Cards & Ultimate VIP Tours for United Parks & Resorts

could be the exclusive network behind the co-brand credit card which offer card designs featuring some of United Parks & Resorts’ character IP and provide consumers with exclusive perks and benefits, including the ability to earn rewards for products, experiences and travel.

Select Visa cardholders will enjoy special food and beverage, merchandise, and other experiential benefits, including Elite VIP Tours at United Parks & Resorts theme parks.

Experiences

We offer experiences that matter with exhilarating thrill and family-friendly rides, coasters, and experiences, inspiring up- close and educational presentations with wildlife.

Customer Engagement and Loyalty: Sponsoring VIP experiences allows the credit card company to offer exclusive perks to cardholders, such as skip-the-line access, personalized tours, and behind-the-scenes access. These unique benefits can enhance customer loyalty and encourage card usage.

Targeted Marketing Opportunities: The partnership provides opportunities for targeted marketing campaigns and co-branded promotions, reaching a highly engaged audience of theme park visitors content, significantly increasing brand visibility

Enhanced Brand Image: Associating with a popular theme park's VIP program can improve the credit card company's brand image, positioning it as a provider of premium and exclusive experiences

Increased Spending: By offering special incentives and rewards tied to the VIP program, the credit card company can drive increased spending within the park, benefiting both the park and the sponsor

Purchase Intent: PRKS Customers are more likely to open accounts with Visa (11% vs. 10%), Chase (8% vs. 7%), and Capital One (7% vs. 6%) compared to the national averages. This indicates a strong interest in these financial services among PRKS Customers.

Higher Usage of Visa: PRKS Customers have a significantly higher usage of Visa cards compared to the national average (52% vs. 46%). Additionally, 67% of PRKS Customers currently have an account with Visa, which is much higher than the national average of 46%

Customer Satisfaction: PRKS Customers show higher satisfaction with Visa (55% vs. 40%), Mastercard (36% vs. 28%), and Capital One (28% vs. 20%) compared to the national averages. This indicates a positive customer experience with these financial services.

Brand Visibility and Recognition: As the title sponsor, the credit card company's name and logo would be prominently displayed across all marketing materials, park signage, and promotional content, significantly increasing brand visibility

NATIONAL NETWORK OF AWARD-WINNING PARKS