THE OPPORTUNITY
Landmark Partnership Opportunity to be the first ever Official Credit Card for an unparalleled portfolio of beloved theme parks across the nation reaching 20 million+ people annually.
Company Benefits
Customer Engagement and Loyalty: As the "Official Credit Card", Mastercard could also be the Entitlement Partner of VIP Experiences, which allows your company to offer exclusive perks to customers and cardholders, such as skip-the-line access, personalized tours, and behind-the-scenes access that can enhance customer loyalty and encourage card usage
Targeted Marketing Opportunities: This partnership could provide access to a highly engaged and responsive audience of families across the nation.
Increased Spending: By offering special incentives and rewards tied to Mastercard transactions, we can drive increased spending within the park benefiting both companies.
Brand Visibility and Recognition: As the "Official Credit Card" of United Parks & Resorts, Mastercard would be prominently displayed across all marketing materials, park signage, and promotional content, significantly increasing brand visibility year-round.
NATIONAL NETWORK OF AWARD-WINNING PARKS
75%
of attendees are families with children.
21.6 million
annual visitors across 12 theme parks & resorts.
60%
of US Population lives within 2 hours of a park location.
WHY?
ALIGNING WITH CONSUMERS AT THEIR POINTS OF PASSION
Minimal Brand Clutter
Unparalleled brand visibility and lasting impressions, as visitors associate their joyous experiences and family memories with our partners.
Year-Round Exposure
Partners can benefit from continuous year-round exposure and relevance, unlike seasonal sports and music partnerships.
Experiential Impact
Visiting theme parks leaves a unique and lasting impact that social & online media can't fully match, while creating memories beyond digital content.
SOMETHING FOR EVERYONE
We offer experiences that matter with exhilarating thrill and family-friendly rides, coasters, and experiences, inspiring up- close and educational presentations with wildlife.
6 hours
spent at the park by a typical family.
ANIMALS
WATER PARKS
COASTERS & aDVENTURES
EVENTS
Skip-the-Line
Access
Personalized Tours
Complimentary
Perks
UNPARALLELED
Could be the exclusive network and "Official Credit Card", featured behind a co-branded credit card leveraging United Parks & Resorts’ park logos and imagery. Mastercard could provide new and current members with exclusive perks and benefits while earning points on transactions made throughout the parks.
Select Mastercard cardholders could enjoy exclusive access, food and beverage specials, merchandise, and other experiential benefits, including one-of-a-kind Elite VIP Tours.