THE OPPORTUNITY
Landmark Partnership Opportunity to be the first ever Official Credit Card for an unparalleled portfolio of beloved theme parks across the nation reaching 20 million+ people annually.
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WHAT?
Credit Card Company Benefits
Customer Engagement and Loyalty: Sponsoring VIP experiences allows the credit card company to offer exclusive perks to cardholders, such as skip-the-line access, personalized tours, and behind-the-scenes access. These unique benefits can enhance customer loyalty and encourage card usage.
Targeted Marketing Opportunities: The partnership provides opportunities for targeted marketing campaigns and co-branded promotions, reaching a highly engaged audience of theme park visitors content, significantly increasing brand visibility
Enhanced Brand Image: Associating with a popular theme park's VIP program can improve the credit card company's brand image, positioning it as a provider of premium and exclusive experiences
Increased Spending: By offering special incentives and rewards tied to the VIP program, the credit card company can drive increased spending within the park, benefiting both the park and the sponsor
KEY CATEGORY/BRAND DATA
Purchase Intent: PRKS Customers are more likely to open accounts with Visa (11% vs. 10%), Chase (8% vs. 7%), and Capital One (7% vs. 6%) compared to the national averages. This indicates a strong interest in these financial services among PRKS Customers.
Higher Usage of Visa: PRKS Customers have a significantly higher usage of Visa cards compared to the national average (52% vs. 46%). Additionally, 67% of PRKS Customers currently have an account with Visa, which is much higher than the national average of 46%
Customer Satisfaction: PRKS Customers show higher satisfaction with Visa (55% vs. 40%), Mastercard (36% vs. 28%), and Capital One (28% vs. 20%) compared to the national averages. This indicates a positive customer experience with these financial services.
Brand Visibility and Recognition: As the title sponsor, the credit card company's name and logo would be prominently displayed across all marketing materials, park signage, and promotional content, significantly increasing brand visibility
NATIONAL NETWORK OF AWARD-WINNING PARKS
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PROVEN SUCCESS
is exclusive network behind the co-brand credit card which offer card designs featuring some of Universal’s character IP and provide consumers with exclusive perks and benefits, including the ability to earn rewards for Universal products, experiences and travel.
Select Visa cardholders will enjoy special food and beverage, merchandise, and other experiential benefits, including a VIP Lounge at the Universal theme parks.
Skip-the-Line
Access
Personalized Tours
Complimentary
Perks
Members
Contract us
84%
of attendees are families with children.
WHY?
ALIGNING WITH CONSUMERS AT THEIR POINTS OF PASSION
Minimal Brand Clutter
Unparalleled brand visibility and lasting impressions, as visitors associate their joyous experiences and family memories with our partners.
21.6 million
Visitors in 2023 across 7 brands and 12 theme parks & resorts.
59%
Of US Population lives within driving distance (2 Hours) of a United Parks & Resorts location.
08 hours
spent at the park by a typical family
Year-Round Exposure
Theme Park partners can benefit from continuous year-round exposure and relevance, unlike seasonal sports and music partnerships
Experiential Impact
Visiting theme parks leaves a unique and lasting impact that social & online media can't fully match. leaving lasting memories beyond digital content.
WHAT?
Credit Card Company Benefits
Brand Visibility and Recognition: As the title sponsor, the credit card company's name and logo would be prominently displayed across all marketing materials, park signage, and promotional content, significantly increasing brand visibility
Customer Engagement and Loyalty: Sponsoring VIP experiences allows the credit card company to offer exclusive perks to cardholders, such as skip-the-line access, personalized tours, and behind-the-scenes access. These unique benefits can enhance customer loyalty and encourage card usage.
Targeted Marketing Opportunities: The partnership provides opportunities for targeted marketing campaigns and co-branded promotions, reaching a highly engaged audience of theme park visitors content, significantly increasing brand visibility
Enhanced Brand Image: Associating with a popular theme park's VIP program can improve the credit card company's brand image, positioning it as a provider of premium and exclusive experiences
Increased Spending: By offering special incentives and rewards tied to the VIP program, the credit card company can drive increased spending within the park, benefiting both the park and the sponsor
KEY CATEGORY/BRAND DATA
Purchase Intent: PRKS Customers are more likely to open accounts with Visa (11% vs. 10%), Chase (8% vs. 7%), and Capital One (7% vs. 6%) compared to the national averages. This indicates a strong interest in these financial services among PRKS Customers.
Higher Usage of Visa: PRKS Customers have a significantly higher usage of Visa cards compared to the national average (52% vs. 46%). Additionally, 67% of PRKS Customers currently have an account with Visa, which is much higher than the national average of 46%
Customer Satisfaction: PRKS Customers show higher satisfaction with Visa (55% vs. 40%), Mastercard (36% vs. 28%), and Capital One (28% vs. 20%) compared to the national averages. This indicates a positive customer experience with these financial services.
Strong Presence of Chase Bank: Chase Bank is the main credit card provider for 13% of PRKS Customers, which is higher than the national average of 9%. Moreover, 29% of PRKS Customers currently have an account with Chase, compared to the national average of 23%.
Positive Buzz: Over the past two weeks, PRKS Customers have heard positive things about Capital One (15.5% vs. 14%), American Express (12% vs. 10%), and Discover (9% vs. 9%). This suggests that these financial services are well-regarded among PRKS Customers.
Our members
Frank Cooper III
(CMO)
Mary Ann Fitzmaurice Reilly
(CMO, North America)
Brice Mckeever
(VP, Global Sponsorship Marketing)
84%
of attendees are families with children.
21.6 million
Visitors in 2023 across 7 brands and 12 theme parks & resorts.
59%
Of US Population lives within driving distance (2 Hours) of a United Parks & Resorts location.
WHY?
ALIGNING WITH CONSUMERS AT THEIR POINTS OF PASSION
Minimal Brand Clutter
Unparalleled brand visibility and lasting impressions, as visitors associate their joyous experiences and family memories with our partners.
Year-Round Exposure
Theme Park partners can benefit from continuous year-round exposure and relevance, unlike seasonal sports and music partnerships
Experiential Impact
Visiting theme parks leaves a unique and lasting impact that social & online media can't fully match. leaving lasting memories beyond digital content.
SOMETHING FOR EVERYONE
We offer experiences that matter with exhilarating thrill and family-friendly rides, coasters, and experiences, inspiring up- close and educational presentations with wildlife.
06 hours
spent at the park by a typical family
ANIMALS
WATER PARKS
COASTERS & aDVENTURES
EVENTS
Skip-the-Line
Access
Personalized Tours
Complimentary
Perks
UNPARALLELED
I am making changes bla bla could be the exclusive network behind the co-brand credit card which offer card designs featuring some of United Parks & Resorts’ character IP and provide consumers with exclusive perks and benefits, including the ability to earn rewards for products, experiences and travel.
Select Visa cardholders will enjoy special food and beverage, merchandise, and other experiential benefits, including Elite VIP Tours at United Parks & Resorts theme parks.